Consumer
Blogs
July 20, 2025
Gen Z Ditches the Script :Why Brands Must Rethink Life Stage Marketing
As Gen Z increasingly rejects traditional scripts, brands must adapt their marketing strategies. This blog explores the pivotal shifts in life stage marketing and provides insights on how to resonate with a generation that values authenticity and originality. Discover key tactics to engage with Gen Z and ensure your brand remains relevant in the evolving landscape. Don't miss out on this essential guide for marketers seeking to connect with today's youth.
July 06, 2025
Gen Z — From Breaking News to Breaking Down News — On Reels
Explore how Gen Z turns to Reels and short-form videos on platforms like Instagram and YouTube for news consumption. Discover why this generation values context and storytelling over traditional headlines, preferring content that is fast, visual, and human.
May 29, 2025
Instagram's Quiet Evolution: From Feed to Friend Chat for Gen Z
May 29, 2025