Fundamentals of Marketing
Master core marketing principles, consumer behavior, and research methodologies to build a strong foundation
Blogs
March 07, 2025
Demand Generation vs Lead Generation
Explore the essential differences between demand generation and lead generation in our comprehensive guide. Understand how each strategy impacts your business growth. Learn effective techniques, benefits, and best practices to implement in your marketing efforts. Whether you're a marketer or a business owner, grasping these concepts can help refine your approach to attracting and converting customers. Discover actionable insights to enhance your marketing strategy and achieve better results.
March 03, 2025
The Expanded Marketing Mix: Beyond the 4 Ps
Explore the Expanded Marketing Mix (7Ps) beyond Product, Price, Place, and Promotion. Learn how People, Process, and Physical Evidence enhance modern marketing strategies for customer-centric businesses.
March 03, 2025
The Marketing Mix (4Ps): Product, Price, Place, Promotion
Discover the power of the marketing mix (4Ps) – Product, Price, Place, and Promotion. Learn how businesses use this strategic framework to create value, position themselves competitively, and drive success in today's dynamic market.
March 03, 2025
Understanding Consumer Behavior: A Kotler Perspective
Discover Philip Kotler’s insights on consumer behavior and how they shape marketing strategies. Learn about decision-making processes, emotional drivers, and digital adaptation to enhance customer engagement and business growth.