TRENDS 2024: Decoding India’s Zeitgeist: Key Themes, Implications & Future Outlook
May 28, 2025
TRENDS 2024: Decoding India’s Zeitgeist: Key Themes, Implications & Future Outlook
How to better quantify attention in TV and Print in India
May 28, 2025
AI in media agencies: Transforming data into actionable insights for strategic growth
May 28, 2025
Real Time
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August 22, 2025
Ad Stock & Decay: The Invisible Hand Guiding Media Schedules
Unpack the hidden power of ad stock and decay in media planning. See how residual memory, not just weekly GRPs, drives lasting campaign impact.
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Blog
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August 05, 2025
Promotional Pricing Tactics
Discover innovative promotional pricing tactics to enhance your business sales. This guide covers various strategies that effectively attract customers and improve revenue. Learn how to implement discounts, bundling, and limited-time offers to boost your marketing efforts. Elevate your pricing strategy with these actionable insights tailored for success. Start attracting more customers and maximizing your profit potential today!
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Podcast
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EPS 5
#1 - Top 5 This Week: Dec 16-22 – Global Highlights in Media, Marketing, and Technology
In this episode, we dive into the latest trends in marketing, media, and tech, covering Netflix’s Squid Game Season 2 campaigns, brand innovations, and cutting-edge AI developments. From cross-promotions to immersive experiences, we explore how brands are shaping the future of advertising and engagement.
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Rajiv
Gopinath
- Chief Solutions Officer at Publicis Media
With over 30 years of global experience in marketing, media planning, and digital transformation, I specialize in crafting data-driven strategies that drive business growth. From leading innovative solutions at Publicis Media to managing high-impact campaigns for Fortune 500 brands like P&G, Coca-Cola, and Unilever, my expertise lies in merging technology with marketing to create measurable success. Having worked across India, China, and Sub-Saharan Africa, I bring a multicultural perspective, deep analytical skills, and a forward-thinking approach to media excellence. Let's connect and shape the future of marketing together.
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