What truly captured India’s attention in 2024? TRENDS 2024 is your definitive guide to the conversations, content, and cultural shifts that defined the nation throughout the year. Based on weekly analysis of trends across entertainment, sports, gaming, YouTube, podcasts, social media, and society at large, this book offers a data-driven yet narrative-rich exploration of India’s evolving cultural landscape.
From streaming wars and sports milestones to viral social movements and the explosion of audio content, every section unpacks not just what trended—but why. We’ve mapped patterns, tracked public interest, and identified key moments that shaped opinion, influenced behavior, and sparked national conversations.
Whether you're a brand strategist seeking cultural context, a researcher looking for behavioral signals, or simply someone curious about what moved India in 2024, this book delivers sharp insights and clear takeaways. It's both a record of the past year and a lens into the future.
Categories Covered: Entertainment, Sports, Gaming, YouTube, Podcasts, Social Media, Society, Conclusions & Bibliography.
Get your copy today and explore the trends that shaped modern India
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TRENDS 2024: Decoding India’s Zeitgeist: Key Themes, Implications & Future Outlook
How to better quantify attention in TV and Print in India
AI in media agencies: Transforming data into actionable insights for strategic growth
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The New Luxury Why Consumers Now Value Scarcity Over Status
The Psychology Behind Buy Now Pay later
The Rise of Dark Social and Its Impact on Marketing Measurement
The Role of Dark Patterns in Digital Marketing and Ethical Concerns
The Future of Retail Media Networks and What Marketers Should Know
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