Commerce & Retail Media
Blogs
July 30, 2025
Spatial Media and AR VR Experiences
Discover the cutting-edge world of spatial media where augmented reality (AR) and virtual reality (VR) converge. This blog delves into how these immersive technologies enhance user experiences, creating engaging environments that transform storytelling, education, and entertainment. Understand the potential of spatial media and how it shapes the future of digital interaction, pushing boundaries beyond traditional media. Join us as we explore innovative applications and trends in AR and VR.
July 30, 2025
The 70 20 10 Rule in Media
Discover how the 70-20-10 rule can transform your media strategy. This framework emphasizes balancing content creation to engage audiences effectively. Learn how to apply this method to maximize your reach, increase engagement, and ensure consistent messaging. Unlock the potential of your media campaigns by implementing practical tips and best practices based on this impactful guideline.
July 30, 2025
The Future of Retail Media in India 2025 to 2030
Explore the evolving landscape of retail media in India from 2025 to 2030. This blog examines emerging trends, technological advancements, and consumer behaviors shaping the future. Discover how brands and retailers can leverage retail media opportunities to enhance customer engagement and drive sales. Stay ahead of the competition by understanding the potential strategies and innovations in this dynamic sector.
July 30, 2025
The TITAN Framework Revolution in Media Evaluation
Discover the TITAN Framework and its revolutionary approach to media evaluation. Explore how this innovative model enhances the assessment process, improves accuracy, and fosters effective decision-making in the media landscape. Learn how adopting the TITAN Framework can benefit organizations and transform their evaluation strategies, leading to better outcomes and insights for optimizing media performance.
July 30, 2025
Translating Media Assets vs Re-Creating
Explore the critical differences between translating media assets and re-creating them. This comprehensive guide delves into the intricacies of both processes, highlighting their unique benefits and challenges. Whether you're a content creator or a marketing professional, understanding these nuances can enhance your media strategy and ensure effective communication across different languages and formats. Gain insights on when to choose translation or re-creation to maximize audience engagement and content effectiveness.
July 30, 2025
Understanding Adstock in Media Models
Discover the concept of Adstock and its significance in media models. This comprehensive guide will help you understand how Adstock influences advertising effectiveness and consumer behavior, enabling better media planning decisions. Learn how to apply this principle to optimize your marketing strategies and measure the impact of advertising over time. Unlock new insights into your campaigns today!
July 30, 2025
Understanding Media Pressure and Saturation Beyond GRP Metrics
Dive into the intricate world of media pressure and saturation, exploring insights beyond GRP metrics. This blog delves into how media influence shapes public perception and marketing strategies. Understand the implications of media exposure and its effects on consumer behavior, offering a fresh perspective on effective media planning. Join us in unraveling the complexities of modern media landscapes and optimize your approach beyond traditional metrics for better engagement and results.
July 30, 2025
Understanding Retail Media Networks
Discover how retail media networks enhance brand visibility and drive sales. This blog delves into the mechanics, advantages, and challenges of leveraging these innovative advertising platforms. Gain insights into how retailers can harness data-driven marketing to optimize their strategies and create powerful connections with consumers. Learn about best practices and key metrics for success in the evolving landscape of retail media.
July 30, 2025
Using Anti-Ad Approaches in Media Breaking Through Advertising Fatigue
Discover effective anti-ad approaches to combat advertising fatigue in media. Learn how to engage your audience with creative solutions that break the monotony of traditional advertising. This insightful blog explores innovative tactics to maintain viewer interest and foster authentic connections. Uncover strategies that not only capture attention but also enhance your brand's recognition in an oversaturated market.
July 30, 2025
Voice and Visual Search Media Discovery Optimizing for the Post
Discover effective strategies to optimize your content for voice and visual search technologies. Enhance user engagement and visibility with these innovative techniques. Stay ahead in the competitive landscape by efficiently catering to the evolving search behaviors and preferences of your audience. Learn how to leverage these tools to improve your media discovery process and maximize your reach.
July 30, 2025
What Is EMV Earned Media Value
Earned Media Value (EMV) is a crucial metric in digital marketing that quantifies the worth of brand mentions across various platforms. By understanding EMV, businesses can measure the impact of their public relations efforts, social media presence, and overall brand visibility. This blog post breaks down what EMV is, how it's calculated, and why it matters for effective marketing strategies. Learn to leverage EMV insights for better decision-making and optimizing your marketing campaigns for maximum impact.
July 30, 2025
WhatsApp and Messaging Media
Discover the influence of WhatsApp on modern messaging platforms. This blog delves into how WhatsApp has transformed communication, offering features that enhance user experience. Learn about its rise in popularity, its unique capabilities, and what sets it apart from traditional messaging media. Join us as we uncover the intricacies of messaging in the digital age.
July 30, 2025
Why the Best Media Planners Think Like Product Managers
Discover how the best media planners leverage product management strategies to enhance their planning processes. Learn to align your media objectives with consumer needs while optimizing campaigns for maximum impact. This guide explores the intersection of media planning and product management, highlighting essential skills and innovative approaches that elevate your media strategy. Transform your thinking and achieve greater results in your media planning efforts.
July 30, 2025
YouTube as an EdTech Media Powerhouse
Explore how YouTube is transforming the educational landscape by providing engaging and accessible learning experiences. This blog discusses its role as a powerful EdTech media platform, highlighting the benefits for students and educators alike. Learn about innovative content, diverse topics, and practical strategies to leverage YouTube as a vital educational resource. Discover the impact of video learning and how it enhances understanding and retention in various subjects, making it an indispensable tool in modern education.