Gen Z, Gen Alpha and the New Identity Economy
Young consumers don’t just buy products – they buy into values, culture and identity. With digital first lifestyles and shifting social behaviours, traditional marketing playbooks no longer apply. Discover whaat truly resonates with these generations and how to build brand affinity in their world.
Blogs
March 14, 2025
Digital Minimalism
Discover the power of digital minimalism in enhancing productivity and mental clarity. Explore strategies to simplify your tech use, declutter your digital space, and find balance in an increasingly connected world. Unlock the benefits of intentional technology choices and cultivate a mindful relationship with the digital realm.
March 14, 2025
How Brands Can Capitalize on the Quiet quitting
Explore how brands can effectively capitalize on the trend of quiet quitting. Discover innovative strategies to engage employees, foster motivation, and enhance workplace satisfaction. By understanding the underlying factors of quiet quitting, brands can create an environment that promotes retention and productivity. Learn actionable tips to navigate this growing phenomenon and turn challenges into opportunities for improvement and success.