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Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
May 17, 2025
Why Multi-Touch Attribution is Dying & What's Replacing It
Discover why multi-touch attribution is becoming obsolete and what modern strategies are taking its place. This blog explores the shifts in marketing analytics, highlighting the advantages of newer methodologies that provide clearer insights into customer journeys and campaign effectiveness. Stay ahead in the digital marketing landscape by understanding these changes and adapting your strategies accordingly.
May 17, 2025
The Role of Privacy Officers in Digital Marketing Teams
Explore the crucial responsibilities of privacy officers within digital marketing teams. Discover how they ensure compliance with regulations, protect consumer data, and maintain trust in marketing practices. Learn about their impact on strategy, and why every digital marketing team should prioritize privacy and compliance. Protecting consumer privacy not only enhances brand reputation but also fosters long-term success in advertising efforts.
May 17, 2025
How Brands Can Use Incrementality Testing for Privacy Safe Measurement
Discover how brands can effectively utilize incrementality testing to ensure privacy-safe measurement. This guide delves into innovative strategies that align marketing efforts with consumer privacy standards while still gaining actionable insights. Learn the benefits of incrementality testing and how it can enhance your brand's performance metrics without compromising user data. Equip your marketing strategy with essential techniques to thrive in a privacy-centric landscape.
May 17, 2025
How Marketers Can Stay Ahead of Changing Privacy Regulations
Discover effective strategies for marketers to adapt to changing privacy regulations. Stay informed about current laws and best practices to ensure compliance while maximizing marketing effectiveness. Learn how to build consumer trust and leverage data responsibly. Explore key trends that can help you navigate the evolving landscape of privacy in marketing. Empower your campaigns with knowledge and innovation to thrive in a privacy-conscious world.
May 17, 2025
How Privacy First Strategies Can Improve Brand Loyalty
Discover how implementing privacy-first strategies can significantly boost your brand loyalty. In today’s digital landscape, prioritizing consumer privacy not only builds trust but also fosters a lasting relationship with customers. Learn effective techniques to ensure data security while enhancing customer satisfaction and engagement. This engaging approach can lead to increased retention and advocacy, ultimately driving your brand's success.
May 17, 2025
The Evolution of Marketing Analytics in a Privacy First World
Explore the evolution of marketing analytics as it adapts to a privacy-first world. Discover how brands utilize innovative strategies to respect consumer privacy while gaining valuable insights. This blog delves into the latest trends, tools, and techniques that ensure effective marketing without compromising user trust. Join us in understanding the future of analytics in this new landscape where privacy is paramount.
May 17, 2025
How to Implement Privacy-First Practices Without Hurting ROI
Explore effective ways to implement privacy-first practices that boost your return on investment. This blog provides actionable strategies and insights that help businesses maintain customer trust while ensuring compliance with data protection regulations. Discover practical tips for balancing privacy with profitability without compromising user experience or brand integrity.
May 17, 2025
The Intersection of Web3 & Privacy-First Digital Advertising
Discover the exciting intersection of Web3 technology and privacy-first digital advertising. Learn how these concepts transform user experiences while prioritizing privacy. Explore innovative strategies for implementing privacy-centric advertising solutions that respect users' data and enhance trust. Dive into the future of advertising while ensuring that users remain in control of their information. Stay ahead in an evolving digital landscape with new insights related to Web3 and privacy.
May 17, 2025
The Role of Big Tech in Shaping the Future of Privacy
Explore how major technology companies are influencing future privacy standards. This blog delves into their roles, responsibilities, and the growing need for consumer protection. Understand how Big Tech's innovations and policies are intertwining with individual privacy rights, shaping a landscape that balances technological progress with personal data safety.