Welcome to the Media Planning Hub
Last updated: April 01, 2025
Analyzing the evolution of traditional and digital media, advertising, and consumer behavior in a constantly shifting landscape.
Explore the Key Pillars of Media Planning Hub
Media Planning Fundamentals
Media Measurement & Metrics
Audience & Targeting Strategy
Channel & Platform Planning
Media Strategy & Architecture
Creative Strategy & Media Integ
Media Scheduling & Cadence
Attribution & Modeling
Digital & Programmatic
Influencer & Creator Media
Commerce & Retail Media
Integrated Media Ecosystems
Testing, Experimentation & Optimization
Category-Specific Planning
Media Ops, Tools & Workflows
Cultural Affinities & Contextual
Media Careers & Capability Building
Media Buying & Investment Strategy
Brand Life Stage Planning
AI & Automation in Media
Blogs
July 28, 2025
How MMM Handles Promotions and Discounts
Discover how MMM effectively manages promotions and discounts to enhance customer engagement. This blog explores various strategies MMM employs to navigate seasonal sales, special offers, and customer loyalty programs. Learn about the innovative approaches that set MMM apart in the competitive market, ensuring both customer satisfaction and business growth. Find valuable insights and tips on optimizing promotional efforts and creating compelling discount offers that resonate with your audience.
July 30, 2025
Spatial Media and AR VR Experiences
Discover the cutting-edge world of spatial media where augmented reality (AR) and virtual reality (VR) converge. This blog delves into how these immersive technologies enhance user experiences, creating engaging environments that transform storytelling, education, and entertainment. Understand the potential of spatial media and how it shapes the future of digital interaction, pushing boundaries beyond traditional media. Join us as we explore innovative applications and trends in AR and VR.
July 29, 2025
Programmatic Buying for CTV
Discover how programmatic buying is revolutionizing CTV advertising. Learn the benefits, strategies, and tools that can enhance your marketing efforts. Explore insights on targeting audiences more effectively and maximizing ROI through automated processes. This guide provides the essentials for marketers looking to leverage programmatic buying in their CTV campaigns.
July 28, 2025
How OTT and YouTube Can Work Together
Explore the powerful synergy between OTT platforms and YouTube. Discover how these two mediums can complement each other to enhance viewer engagement, broaden audience reach, and drive content sharing. Learn effective strategies to combine traditional video streaming with user-generated content, ensuring your media consumption remains diverse and entertaining. Unlock the potential benefits of integrating both channels in your marketing strategy for increased visibility and stronger connections with audiences.
July 30, 2025
The 70 20 10 Rule in Media
Discover how the 70-20-10 rule can transform your media strategy. This framework emphasizes balancing content creation to engage audiences effectively. Learn how to apply this method to maximize your reach, increase engagement, and ensure consistent messaging. Unlock the potential of your media campaigns by implementing practical tips and best practices based on this impactful guideline.
July 29, 2025
Programmatic Buying Powered by AI
Discover how AI revolutionizes programmatic buying, making digital advertising more efficient and targeted. This insightful article explores the benefits of integrating artificial intelligence in programmatic strategies, improving ad spending, audience targeting, and campaign outcomes. Learn how businesses are leveraging AI technology to optimize their marketing efforts and drive better results in an ever-evolving digital landscape.
July 28, 2025
How to Create a Sticky CTA
Learn how to create a sticky call-to-action (CTA) that captures attention and drives conversions. Discover essential strategies, best practices, and effective techniques to make your CTA irresistible. By focusing on simplicity, engagement, and persuasive language, you can boost user interactions and enhance your overall digital marketing results. This guide provides actionable insights to ensure your CTAs are not only seen but also acted upon, making them a key component of your online success.
July 30, 2025
The Future of Retail Media in India 2025 to 2030
Explore the evolving landscape of retail media in India from 2025 to 2030. This blog examines emerging trends, technological advancements, and consumer behaviors shaping the future. Discover how brands and retailers can leverage retail media opportunities to enhance customer engagement and drive sales. Stay ahead of the competition by understanding the potential strategies and innovations in this dynamic sector.
July 29, 2025
Programmatic CTR vs Post Click Engagement Analysis
Discover the key differences between programmatic CTR and post click engagement analysis. This comprehensive guide breaks down essential metrics, helping marketers create more effective online campaigns. Learn how to optimize click-through rates while measuring user interaction post-click to enhance overall advertising performance and drive higher conversions. Gain insights that are crucial for successful digital strategies in today's competitive landscape.
July 28, 2025
How to Measure YouTube Ad Performance
Discover effective techniques to measure YouTube ad performance. Understanding key metrics, tracking viewer engagement, and analyzing conversion rates can significantly enhance your advertising strategy. Learn how to optimize your campaigns and maximize return on investment by leveraging data-driven insights. This guide provides step-by-step instructions to evaluate your ads effectively for better results.
July 30, 2025
The TITAN Framework Revolution in Media Evaluation
Discover the TITAN Framework and its revolutionary approach to media evaluation. Explore how this innovative model enhances the assessment process, improves accuracy, and fosters effective decision-making in the media landscape. Learn how adopting the TITAN Framework can benefit organizations and transform their evaluation strategies, leading to better outcomes and insights for optimizing media performance.
July 29, 2025
Programmatic CTV in India Status Check
Explore the evolving landscape of programmatic connected TV (CTV) in India. This article reviews current trends, challenges, and opportunities in the market, providing insights for advertisers looking to navigate this dynamic space. Discover how programmatic technology is reshaping the television advertising experience and what it means for the industry moving forward.
July 28, 2025
How to Read a Nielsen Brand Track Report
Learn how to effectively read a Nielsen Brand Track report to gain valuable insights into market trends and brand performance. This guide breaks down key components of the report, helping you understand metrics, consumer perceptions, and competitive analysis. Equip yourself with the knowledge to leverage this data for strategic marketing decisions and improve brand position in the marketplace. Stay informed and make data-driven choices with our comprehensive breakdown.
July 30, 2025
Translating Media Assets vs Re-Creating
Explore the critical differences between translating media assets and re-creating them. This comprehensive guide delves into the intricacies of both processes, highlighting their unique benefits and challenges. Whether you're a content creator or a marketing professional, understanding these nuances can enhance your media strategy and ensure effective communication across different languages and formats. Gain insights on when to choose translation or re-creation to maximize audience engagement and content effectiveness.
July 29, 2025
Programmatic Display Advertising Excellence
Unlock the potential of programmatic display advertising to enhance your digital marketing efforts. Discover innovative strategies and best practices that drive engagement and conversions. Our guide offers insights into targeting, optimization, and the latest trends in programmatic advertising to help you achieve excellence in your campaigns. Elevate your brand visibility and ROI with expert tips and techniques tailored for success in today's competitive landscape.
July 28, 2025
Humour in Indian Advertising
Explore the impactful use of humor in Indian advertising. This blog delves into how clever wit and playful jests capture audience attention, enhance brand recall, and create memorable campaigns. Discover the nuances of cultural humor and its effectiveness in connecting with diverse demographics. Learn how leading brands use humor to engage consumers and boost sales, while breaking through the clutter in today's competitive market.
July 30, 2025
Understanding Adstock in Media Models
Discover the concept of Adstock and its significance in media models. This comprehensive guide will help you understand how Adstock influences advertising effectiveness and consumer behavior, enabling better media planning decisions. Learn how to apply this principle to optimize your marketing strategies and measure the impact of advertising over time. Unlock new insights into your campaigns today!
July 29, 2025
Programmatic Guaranteed vs Open Exchange
Explore the key differences between Programmatic Guaranteed and Open Exchange advertising. This comprehensive guide breaks down the benefits and challenges associated with each advertising model, helping marketers make informed decisions. Learn how these approaches affect bid strategies, audience targeting, and overall campaign effectiveness. Join us to enhance your understanding of the programmatic advertising landscape.