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Stay updated on trends in sports, entertainment, social media, society & more with expert insights from Rajiv Gopinath.
Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
March 07, 2025
Meme Marketing How Brands Use Internet Culture to Stay Relevant
Discover how brands harness the power of meme marketing to stay relevant in today's fast-paced internet culture. Learn effective strategies that use humor and shared experiences to engage audiences, enhance brand visibility, and foster community connections. With the right approach to memes, businesses can tap into trends and resonate with consumers, making their marketing efforts more impactful.
March 07, 2025
Performance Max Campaigns
Discover how Performance Max campaigns can elevate your advertising strategy. Learn the ins and outs of this innovative approach, which leverages machine learning to optimize performance across various channels. Enhance your reach, engage your audience effectively, and drive conversions with data-driven insights. Whether you're a seasoned marketer or new to digital advertising, our guide will provide you with valuable tips and strategies to maximize your campaign success. Join the future of advertising today with Performance Max.
March 07, 2025
The Rise of Dark Social and Its Impact on Marketing Measurement
Explore the growing phenomenon of dark social and how it transforms marketing measurement. Learn about its implications for brands, user engagement, and tracking effectiveness. This blog delves into strategies to adapt to this changing landscape and capitalize on dark social channels. Discover practical tips to improve your marketing approach in a world increasingly influenced by private sharing.
March 07, 2025
The Rise of Slow Marketing
Discover the growing trend of slow marketing and how it emphasizes meaningful connections over quick wins. Learn why slow marketing is gaining traction among brands seeking authenticity and consumer trust. This approach shifts focus from immediate results to long-term relationships, promoting a more sustainable business model. Embrace the slow marketing movement to enhance customer engagement and loyalty in today's fast-paced digital landscape.
March 07, 2025
The Role of Dark Patterns in Digital Marketing and Ethical Concerns
In today's digital landscape, understanding the ethical implications of dark patterns in marketing is crucial. This blog examines how deceptive design choices manipulate users, raises awareness about these practices, and discusses the need for transparency in digital marketing strategies. By shedding light on the potential harm caused by dark patterns, we aim to foster a more ethical online environment for consumers and businesses alike.
March 07, 2025
Why People Trust UGC
User-generated content (UGC) fosters trust by showcasing authentic experiences and opinions. In a world flooded with marketing messages, UGC stands out as a reliable source of information. People connect more with real stories shared by their peers, making them feel valued and heard. This blog explores the psychological reasons behind the trust in UGC and how brands can leverage it for better engagement and credibility in their marketing strategies.
March 07, 2025
Quiet Luxury Branding Why Minimalist Branding Is Gaining Popularity
Discover why minimalist branding is becoming a strong trend in the world of quiet luxury. Explore its appeal, simplicity, and effectiveness in conveying sophistication without overwhelming visuals. This approach resonates with consumers seeking authenticity and understated elegance, making it a powerful tool for modern brands. Learn how embracing minimalism can enhance your brand's identity and attract a discerning audience.
March 07, 2025
The Future of Personalized AI Chatbots in Customer Engagement
Explore how personalized AI chatbots are shaping the future of customer engagement. This blog delves into innovative technologies that enhance user experiences, improve service efficiency, and foster stronger customer relationships. Discover the benefits of AI chatbots, their evolving roles, and insights on best practices for implementation to stay competitive in a fast-paced digital landscape.
March 07, 2025
The Future of Retail Media Networks and What Marketers Should Know
Explore the emerging trends in retail media networks and discover crucial insights for marketers. Learn how to harness these networks effectively to boost brand visibility and drive higher sales. This comprehensive guide delves into the strategies to navigate this evolving landscape, ensuring your marketing efforts align with future opportunities. Stay ahead of the curve and maximize your potential in retail media with expert advice and actionable tips.