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Stay updated on trends in sports, entertainment, social media, society & more with expert insights from Rajiv Gopinath.
Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
March 07, 2025
Behavioral Targeting vs. Contextual Targeting
Explore the fundamental differences between behavioral targeting and contextual targeting in digital marketing. This comprehensive guide breaks down the advantages and disadvantages of each approach, helping you choose the best strategy to reach your audience effectively. Discover how leveraging data can enhance your ad campaigns while ensuring relevance and engagement. Learn valuable insights and tips on optimizing your targeting methods for improved conversion rates and customer satisfaction.
March 07, 2025
Digital Twins in Marketing Simulating Consumer Behavior
Explore how digital twins are transforming marketing by simulating consumer behavior. Discover innovative applications that help brands understand and predict customer preferences, enhance engagement strategies, and improve product offerings. This blog delves into the advantages and future potential of using digital twins in marketing, providing actionable insights for businesses aiming to stay ahead in a competitive market.
March 07, 2025
Generative AI for Video Marketing Trends and Best Practices
Explore the latest trends and best practices for using generative AI in video marketing. Discover how AI can enhance content creation, optimize engagement, and boost overall marketing strategies. Stay ahead of the curve with innovative techniques that leverage AI technology for impactful video campaigns. Perfect for marketers looking to enhance their video content and drive audience engagement through cutting-edge tools and strategies. Learn how to effectively integrate AI into your video marketing efforts for superior results.
March 07, 2025
Understanding the Attention Economy
Discover the fundamentals of the attention economy, its impact on consumer behavior, and strategies for businesses to capture attention effectively. This blog delves into how attention as a resource can shape marketing, content creation, and audience engagement in today's digital landscape. Understand the value of captivating your audience in a world overflowing with content and distractions.
March 07, 2025
Promoting Diversity and Inclusion in Advertising
Explore how promoting diversity and inclusion in advertising can create meaningful connections with diverse audiences. Discover strategies to foster an inclusive environment that resonates with consumers, enhances brand loyalty, and drives growth. Learn the importance of representation and how it impacts brand perception. Join the movement towards a more equitable advertising industry, benefiting both brands and society as a whole.
March 07, 2025
Avoiding Greenwashing
Learn effective strategies to avoid greenwashing in your marketing efforts. Understand the importance of transparency and authenticity in promoting eco-friendly products. This guide provides insights into how to communicate sustainability claims truthfully and build trust with your audience while avoiding misleading practices. By adopting clear guidelines and engaging storytelling, you can enhance your brand's reputation and positively impact consumer behavior.
March 07, 2025
Brand Activism
Brand activism is a burgeoning trend where businesses advocate for social issues, aligning their values with consumer beliefs. This blog explores the role of brand activism in shaping public perception, driving engagement, and enhancing brand loyalty. Discover how companies leverage their influence to foster positive change and the implications for modern marketing strategies. Join the conversation on ethical branding and the impact of advocacy in building relationships with customers.
March 07, 2025
Navigating Controversial Topics in Marketing Campaigns
Explore effective strategies for navigating controversial topics in marketing campaigns. This blog provides insights on balancing engagement and sensitivity, ensuring your brand message resonates while avoiding potential backlash. Learn how to address contentious subjects authentically and maintain a positive brand image. Gain valuable tips to craft campaigns that draw attention and spur thoughtful conversations.
March 07, 2025
The Intersection of IoT and Marketing
Discover how the Internet of Things (IoT) is transforming marketing strategies. This blog delves into innovative ways brands leverage IoT for customer engagement and data collection. Learn about the benefits and challenges of integrating IoT into marketing, and find practical tips to enhance your campaigns. Stay ahead of the curve in this evolving digital landscape.