Welcome to the Media Planning Hub
Last updated: April 01, 2025
Analyzing the evolution of traditional and digital media, advertising, and consumer behavior in a constantly shifting landscape.
Explore the Key Pillars of Media Planning Hub
Media Planning Fundamentals
Media Measurement & Metrics
Audience & Targeting Strategy
Channel & Platform Planning
Media Strategy & Architecture
Creative Strategy & Media Integ
Media Scheduling & Cadence
Attribution & Modeling
Digital & Programmatic
Influencer & Creator Media
Commerce & Retail Media
Integrated Media Ecosystems
Testing, Experimentation & Optimization
Category-Specific Planning
Media Ops, Tools & Workflows
Cultural Affinities & Contextual
Media Careers & Capability Building
Media Buying & Investment Strategy
Brand Life Stage Planning
AI & Automation in Media
Blogs
July 29, 2025
Festive Planning with Influencers
Unlock the potential of influencer marketing this festive season! Discover how to collaborate with influencers to enhance your brand's visibility, engage your target audience, and create memorable campaigns. Our guide covers effective strategies for festive planning, ensuring your brand stands out during the holidays. Engage your customers with creative content and build lasting relationships through partnerships with popular influencers. Embrace the festive spirit and let your brand shine through innovative marketing tactics that resonate with your audience.
July 28, 2025
Conversion Metrics That Matter in EdTech Beyond App Installs
Discover the vital conversion metrics that truly matter in the EdTech industry, extending beyond app installs. Learn how to effectively measure engagement, user retention, customer acquisition costs, and overall conversion rates. This guide will help you understand the metrics that will drive growth and improve your educational technology platform's performance. Make informed decisions based on data to elevate your EdTech initiatives and achieve lasting impact in this competitive landscape.
July 28, 2025
CTAs by Funnel Stage
Discover how to craft compelling CTAs tailored for each stage of your marketing funnel. Learn to engage users, increase conversions, and drive action with strategically placed calls-to-action. Our comprehensive guide covers best practices, examples, and tips to enhance your sales strategy in every funnel stage. Implement these techniques to maximize user interaction and boost overall effectiveness in your marketing efforts.
July 31, 2025
Cross-Channel MTA Reality vs Aspiration Navigating the Complex Truth of Multi-Platform Attribution
Explore the complexities of multi-platform attribution in our latest blog post. We discuss the discrepancies between reality and aspirations in cross-channel marketing strategies. Gain insights into effective tracking, measurement challenges, and how to navigate the evolving landscape of data-driven marketing. This guide aims to clarify how brands can optimize their attribution models for better ROI and informed decision-making.
July 30, 2025
When to Use AB vs Lift Tests
Discover the key differences between A/B testing and lift testing. Learn when to use each method effectively to optimize your marketing strategies. This guide provides insights on maximizing results with the appropriate testing approach, ensuring that you achieve the best outcomes for your campaigns. Whether you are a marketer or a business owner, understanding these testing methods is crucial for data-driven decision-making.
July 30, 2025
How to Measure Media Effectiveness
Discover effective strategies to measure media effectiveness and optimize your marketing efforts. Learn how to analyze media performance metrics to boost engagement and improve ROI. This comprehensive guide covers essential tools and techniques for accurately assessing how well your media content resonates with your audience. Gain insights into effective measurement methods and enhance your media strategy for better results.
July 29, 2025
First-Party vs Third-Party Data in Programmatic Advertising
Explore the key differences between first-party and third-party data in programmatic advertising. Learn how each type of data influences targeting, audience engagement, and campaign effectiveness. Discover why choosing the right data source matters for your digital marketing strategy. This comprehensive guide is designed to enhance your understanding and optimize your advertising efforts in the dynamic landscape of online marketing.
July 29, 2025
Media Metrics That Matter in Month One
Discover essential media metrics that are crucial for assessing your performance in the first month. This insightful guide breaks down the most important KPIs to monitor, providing you with the necessary tools to evaluate your media strategy's effectiveness. Learn how to leverage these metrics to optimize your campaigns, gain insights into audience engagement, and drive measurable growth. Start your journey towards data-driven decision-making today!
July 28, 2025
CTR Benchmarks by Format and Industry
Uncover essential click-through rate (CTR) benchmarks tailored to different formats and industries. This guide provides insights into how CTR varies by media types, enabling you to optimize your strategies effectively. Explore data trends, comparisons, and actionable tips to enhance performance and achieve better engagement. Stay informed to boost your marketing efforts with accurate benchmarks that will drive results in your campaigns.
July 31, 2025
Creating Platform-Native Creative
Unlock the potential of platform-native creativity. This blog delves into how to create unique, engaging content tailored to specific platforms. Learn strategies to showcase your creativity effectively across different media, ensuring maximum impact and audience engagement. Discover tips on adaptation, originality, and how to leverage each platform's unique characteristics to enhance your creative expression.
July 30, 2025
How to Set Media Objectives
Learn how to set media objectives effectively for your marketing campaigns. This guide provides step-by-step instructions, offering insights into audience targeting, budget allocation, and performance metrics. Discover the importance of aligning your media objectives with overall business goals to enhance your outreach and engagement. Master the art of setting clear, actionable media objectives that lead to successful advertising outcomes and improved brand visibility.
July 29, 2025
Frequency Capping in Programmatic
Discover the importance of frequency capping in programmatic advertising. Learn how controlling ad exposure can enhance user experience, improve engagement, and optimize advertising budgets. This guide covers key strategies for implementing frequency capping effectively, ensuring your campaigns resonate without overwhelming your audience. Boost your ad performance and achieve better conversion rates with the right frequency management techniques.
July 29, 2025
Media Measurement KPIs That Matter for Mature Brands
Discover the key media measurement KPIs that are crucial for mature brands aiming to refine their marketing strategies. This guide dives into various metrics, including brand awareness, engagement rates, and ROI. Enhance your evaluation methods to ensure your brand stays relevant and effective in today's dynamic market landscape. Unlock the potential of your media strategies by focusing on what truly matters to your brand's growth and consumer connection.
July 28, 2025
CTV Ad Planning for High
Unlock the potential of connected TV advertising with our comprehensive guide to CTV ad planning. Discover essential strategies to maximize engagement and reach your target audience effectively. Learn how to create tailored campaigns that resonate, ensuring your brand gains visibility in a competitive landscape. Perfect for marketers seeking innovative solutions for high-performing ads in the ever-evolving digital space.
July 31, 2025
Creative Templates That Travel Across Platforms
Discover innovative creative templates designed to seamlessly adapt across various platforms. Enhance your projects with flexibility and style, ensuring your content stands out. Our curated collection offers endless possibilities for design and functionality, perfect for professionals and enthusiasts alike. Elevate your visual storytelling effortlessly and make an impact no matter where your content travels.
July 30, 2025
Influencing the Buyer Journey through Media
Discover how strategic media influences the buyer journey effectively. Learn to utilize various media channels to engage potential customers at every stage. From awareness to purchase decision, media plays a crucial role in shaping buyer behavior. Enhance your marketing approach and drive sales by understanding the impact of media on consumer choices. Equip yourself with insights and techniques for optimizing your media usage in the buyer's path.
July 29, 2025
Geo-Fencing and Location-Based Programmatic Advertising
Discover how geo-fencing enhances location-based programmatic advertising. Learn effective strategies to engage customers through tailored ads that reach them precisely where they are. Explore its impact on marketing strategies and the benefits of using geographic targeting to boost interaction and conversion rates. Let's delve into the future of advertising, where location plays a pivotal role in delivering personalized content to your audience. Harness the power of technology to elevate your marketing efforts.
July 28, 2025
New KPIs in an AI-Led Media World
Discover the evolving KPIs in an AI-led media environment. Learn how artificial intelligence is reshaping media metrics and what indicators are essential for success. Delve into innovative strategies and insights that marketers can leverage to measure performance accurately in this new era. Stay ahead in the digital landscape by understanding these vital key performance indicators.