"What Caught My Eye Last Week" In Marketing (1st June to 8th June)

"What Caught My Eye Last Week" In Marketing (1st June to 8th June) 

1.Dr. Squatch’s Sydney Sweeney Bathwater Soap Giveaway Sparks Viral Buzz with Nearly One Million Entries

• What happened?
  Dr. Squatch launched a limited-run “Bathwater Bliss” soap infused with purified bathwater used by actress Sydney Sweeney during a campaign shoot. Released on Instagram, the giveaway attracted 973,000 entries within five days, generating massive organic buzz without heavy paid advertising or agency support.
• Why it matters?
  The campaign demonstrates how bold, unconventional storytelling paired with celebrity involvement can break through consumer apathy, especially in a saturated personal care market. By tapping into humor and authentic audience insights, Dr. Squatch engaged a typically elusive male demographic while gaining unexpected appeal among women.
• Future impact:
  This stunt highlights the power of provocative, playful marketing that blends influencer culture with experiential product innovation. It signals a shift toward campaigns that prioritize emotional connection, viral potential, and brand authenticity—offering a roadmap for brands seeking to disrupt crowded categories.

2.LEGO Remixes RUN DMC’s Anthem to Champion Girl Builders and Creativity

• What happened?
  LEGO launched the “She Built That” campaign to empower girls as builders and innovators by remixing RUN DMC’s iconic track “It’s Like That.” The campaign features a music video with Gen Z creators and an interactive video game where girls create custom avatars, reinforcing the message that building transcends gender stereotypes.
• Why it matters?
  LEGO strategically challenges outdated perceptions that building is a male domain by integrating cultural icons and immersive experiences. This approach deepens emotional engagement, supports diversity and inclusion goals, and aligns the brand with broader social movements, strengthening consumer loyalty and expanding its reach among girls and families.
• Future impact:
  This campaign exemplifies how brands can blend music, technology, and social messaging to inspire the next generation. It sets a new standard for purpose-driven marketing that not only entertains but also empowers, potentially influencing more gender-inclusive and creativity-focused initiatives across industries.