Explore the Key Pillars of Real Time
Trending
Stay updated on trends in sports, entertainment, social media, society & more with expert insights from Rajiv Gopinath.
Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
July 14, 2025
What Caught My Eye Last Week In Marketing (7th June to 14th July)
Discover the latest trends and noteworthy campaigns in marketing from June 7-14. This week’s highlights include innovative strategies, successful case studies, and key takeaways that can elevate your marketing game. Stay updated with unique insights tailored for marketers aiming to stay ahead in the competitive landscape. Don't miss out on these engaging discussions and learn how they can influence your marketing efforts.
July 07, 2025
Matcha Mania: How Green Tea Powder is Redefining India’s Wellness Culture
Discover how matcha, the vibrant green tea powder, is transforming India's wellness culture. This powerful superfood is more than just a trend; it's a lifestyle choice that promotes health and vitality. Explore its benefits, uses, and why it's becoming a staple in diets across the nation. Join the matcha movement and elevate your wellness journey today!
July 07, 2025
Bubble Tea Boom: India’s Love Affair with Boba
Explore the bubble tea boom in India and its rising popularity. Discover why boba has captured the hearts and taste buds of millions across the country. From unique flavors to innovative textures, learn how this delightful beverage has become a refreshing obsession among tea lovers. Join the growing trend and indulge in the vibrant world of bubble tea with us.
July 07, 2025
Weekly Charts (1st – 7th July)
Stay updated with the latest weekly digital trends from 1st to 7th July, including top YouTube videos, trending music, leading podcasts on Spotify and Apple, most-watched Netflix and Amazon Prime shows and movies, Twitch gaming stats, and more. Discover what’s hot in entertainment and streaming this week.
July 07, 2025
Weekly Trends (1st – 7th July)
Discover the top weekly trends in India from July 1st to 7th, 2025, across society, entertainment, business, sports, national and international news, and viral topics. This comprehensive roundup highlights major events, breaking news, exam results, viral moments, and key updates from every sector—perfect for staying informed and ahead of the curve.
July 06, 2025
Gen Z — From Breaking News to Breaking Down News — On Reels
Explore how Gen Z turns to Reels and short-form videos on platforms like Instagram and YouTube for news consumption. Discover why this generation values context and storytelling over traditional headlines, preferring content that is fast, visual, and human.
July 06, 2025
Standout Creator-Led and Influencers-Led International Marketing Campaigns (March - June 2025)
Discover ten standout creator-led and influencer-led marketing campaigns from March to June 2025. These campaigns exemplify strategic partnerships and platform-specific creativity that drove engagement, brand awareness, and conversions, offering key insights for marketers to replicate their success.
July 06, 2025
What Caught My Eye Last Week In Marketing (30th June to 6th July)
Explore the most captivating marketing insights from the week of June 30 to July 6. Discover emerging trends, innovative strategies, and noteworthy campaigns that are shaping the marketing landscape. Stay informed and inspired with these highlights that caught my eye, helping you elevate your marketing game. Don't miss out on the best ideas from the industry. Read on for a concise recap of the week’s pivotal moments in marketing.
July 01, 2025
Weekly Trends (24th – 30th June)
Explore the top trending stories from July 2025, including FIFA Club World Cup highlights, Shefali Jariwala’s sudden demise, Squid Game S3 buzz, HDB IPO frenzy, Iran-US tensions, and viral moments shaking the internet.