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Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
April 22, 2025
Dark Personas Who Not to Target
Understanding your audience is crucial to effective marketing. This blog explores the dark personas that can derail your efforts. Learn why certain types of individuals should be excluded from your targeting. By identifying these personas, you can enhance your marketing efficiency and focus on prospects that align with your brand values and goals. Dive into the characteristics of dark personas and improve your targeting strategy for better results.
April 22, 2025
From CRM to Persona Enrichment
Discover how to transform your CRM data into enriched personas. This blog explores the process of utilizing customer relationship management tools to gain deeper insights into your audience. Learn effective techniques and strategies for persona enrichment that lead to improved marketing efforts and customer engagement. Drive successful campaigns by understanding your customers better and tailoring your approach accordingly. Start enriching your personas today with actionable tips and practical advice!
April 22, 2025
Creating Empathy Maps for Personas
Learn how to create effective empathy maps for user personas. This guide will help you understand your audience better by visualizing their thoughts, feelings, and needs. By employing empathy maps, you can enhance your marketing strategies and product development. Discover actionable insights and improve user engagement with this essential tool.
April 22, 2025
Behavioral Personas from App Analytics
Explore how to effectively leverage app analytics to develop behavioral personas. This guide covers the importance of user data, segmentation, and behavior analysis to create accurate personas that enhance user engagement and improve marketing strategies. Learn valuable techniques and insights to better understand your audience and optimize your app experience.
April 22, 2025
Journey Mapping for the Modern User
Discover the essentials of journey mapping tailored for the modern user. This comprehensive guide explores effective techniques to enhance user experience and engagement. Learn how to identify user needs and streamline interactions across all touchpoints, ensuring a seamless journey. Perfect for marketers and UX designers aiming to create impactful strategies that resonate with their audience. Elevate your approach with practical tips and insights tailored for today’s digital landscape.
April 22, 2025
High-Value Persona Prioritization
Discover effective strategies for high-value persona prioritization that drive business success. Learn how to identify and rank your target personas to enhance marketing efforts, increase engagement, and boost conversions. This guide provides actionable insights to help you focus on the most valuable customer segments and tailor your offerings to meet their needs. Master the art of persona prioritization and pave the way for sustainable growth.
April 22, 2025
Interview-Led Persona Development
Unlock the power of interview-led persona development to create targeted marketing strategies. Discover how to gather insights from real users, understand their needs, and build accurate personas that resonate with your audience. This approach enhances user engagement and fosters effective communication. Learn best practices for conducting interviews and interpreting the data to drive your content marketing efforts. Elevate your brand's messaging and connection with customers by implementing these proven techniques.
April 22, 2025
Psychographic Persona Deep Dives
Discover the significance of psychographic personas in enhancing your marketing strategies. This blog delves deep into what psychographic data reveals about your audience, enabling you to tailor your messaging effectively. Unlock insights on values, interests, and lifestyles that influence customer behavior, leading to more personalized experiences. By understanding these personas, you can improve engagement and conversion rates, making your campaigns more successful. Join us to learn essential tips for creating impactful psychographic profiles that resonate with your target audience.
April 22, 2025
Real-Time Personalization Based on Personas
Discover how real-time personalization transforms marketing strategies by tailoring experiences based on user personas. Learn effective techniques to engage visitors, boost conversions, and create meaningful interactions. With a focus on individual preferences, brands can improve customer satisfaction and loyalty through personalized content. Explore the importance of understanding your audience to implement impactful marketing efforts that resonate in today's digital landscape.