Explore the Key Pillars of Real Time
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Stay updated on trends in sports, entertainment, social media, society & more with expert insights from Rajiv Gopinath.
Next Gen Media and Marketing
As AI, Immersive media and decentralization redefine engagement, Marketing and Media are converging like never before. The next gen marketing hub explores the cutting edge trends reshaping brand engagement – from AI driven personalization, to Web 3, Immersive media, and the future of attention. Stay ahead of the curve with insights into the strategies that will define the next era of Marketing.
Thought Pieces
Insights from a media & marketing veteran on industry shifts, leadership & the future.
Blogs
May 28, 2025
TRENDS 2024: Decoding India’s Zeitgeist: Key Themes, Implications & Future Outlook
TRENDS 2024: Decoding India’s Zeitgeist: Key Themes, Implications & Future Outlook
May 28, 2025
How to better quantify attention in TV and Print in India
May 28, 2025
AI in media agencies: Transforming data into actionable insights for strategic growth
May 19, 2025
YouTube as a Dual Identity Learning and Entertainment
Discover how YouTube serves as a powerful tool for both education and entertainment. Explore its unique ability to foster dual identities, enabling users to learn new skills while enjoying engaging content. Join us as we delve into the transformative power of YouTube in today's digital landscape. Enhance your knowledge and entertain yourself—all in one platform!
May 19, 2025
YouTube Shorts and TikTok Clones Whos Winning
Explore the competition between YouTube Shorts and TikTok clones. Discover which platform is gaining more traction among users and content creators. Analyze the features, user engagement, and trends that set them apart. Stay informed about the future of short video content and which platform may lead the market in innovative trends. Learn how this battle for short video supremacy can impact social media and digital marketing.
May 19, 2025
Why Gen Z Craves Raw, Unfiltered Content
Discover the reasons behind Gen Z's preference for authentic, unfiltered content. This generation values transparency and realness in media, seeking genuine connections over curated experiences. Explore how brands can connect with Gen Z by embracing raw narratives and authentic storytelling that resonates with their desire for truth and relatability. Learn why this trend is shaping the future of content creation.
May 19, 2025
What Brands Miss About TikTok
Uncover the key insights brands often miss when leveraging TikTok for marketing. This blog delves into the unique features and audience engagement strategies that make TikTok a powerful platform. Learn how to effectively create content that resonates with users, boosts brand visibility, and capitalizes on trends. Discover actionable tips that can help your brand stand out in the crowded TikTok landscape and drive meaningful engagement. Don't let missed opportunities hold your brand back from success on this dynamic social media platform.
May 19, 2025
Virtual Influencers Hype or Real Potential
Explore the rising trend of virtual influencers and their impact on marketing. Discover whether they are a passing hype or possess real potential for businesses to leverage in digital strategies. Uncover the advantages and challenges of integrating these innovative personas into brand campaigns, and find out how they may redefine influencer marketing in the future. Join the conversation about the viability of virtual influencers in today’s evolving digital landscape.
May 19, 2025
Voice-Driven UX Gen Z & Smart Assistants
Explore how voice-driven user experiences are revolutionizing interactions for Gen Z with smart assistants. This blog delves into the impact of voice technology on user engagement and how it reshapes communication preferences. Discover strategies to optimize voice UX and its significance in a rapidly evolving digital landscape. Learn how smart assistants are changing the way Gen Z connects with technology and the opportunities this presents for brands.